Some years ago I was in a meeting with Susan Gibbons, the brilliant former university librarian at Yale (and current chief of staff to the president and Vice President for Collections). During the discussion, she said something that has stuck with me and that I have quoted many times since – it encapsulates a fundamentally important insight for academic libraries. I’m paraphrasing, because her exact words are long lost from my decreasingly reliable memory, but it was like this:
If you want your library to get strong and consistent support from the university, make sure that you position the library as an essential strategic partner rather than just another expensive piece of infrastructure.
Let’s take a moment to unpack the significance of this insight.
When trying to explain the importance of the library to its host college or university, we often draw parallels to other important campus services like, say, electricity. Or we might use an anatomical metaphor: “The library is the heart of campus” is a classic one, or “the library is the lifeblood of teaching and learning.”
The key to robust administrative support for library collections, services, and facilities is making it clear that additional investments in those things will materially advance the university’s mission.
But consider how a university thinks about electricity. Is it essential? Absolutely; the university can’t do its work without electricity, and recognizes that fact by paying for electricity continuously and reliably. Is electricity something that the university wants to support by dedicating more and more resources to it every year? No. In fact, just the opposite: if possible, the university will find ways to save money on electricity by using less of it. Electricity is an expensive piece of infrastructure, and the university has a natural incentive to spend the minimum possible on electricity while still accomplishing its mission. Spending more on electricity might be necessary from time to time, but the university will only do so reluctantly, if it has no other choice.
Is that the way you want your host institution to think about the library?
Now let’s consider another way the library might position itself. What if, instead of as an expensive but essential cost center, the library were seen as a campus program that consistently responds to investments of university resources by effectively helping the university move in its chosen strategic directions? What if, in the administration’s experience, every time they send more money the library’s way, they find that the university becomes more effective and more efficient at doing what it’s trying to do? In that scenario, instead of trying to figure out how to get away with spending the least amount of money possible on the library, the administration would be looking for opportunities to direct more campus resources towards the library and away from areas that support campus goals less effectively.
This is the core of Susan Gibbons’ insight, and I believe it’s an absolutely essential one for library leaders to understand: the key to robust and ongoing administrative support for library collections, services, and facilities is making it clear that additional investments in those things will materially advance the university’s mission. This, I believe, is much more powerful than feel-good platitudes about the library being the “heart of campus” or the “lifeblood of teaching and learning.” Administrators may genuinely believe that those things are true, and can say them all day long. Why wouldn’t they? It costs them nothing to do so, and it makes them sound like good people. But when the time comes to allocate resources within the constraints of a strictly limited budget, those resources will end up going to the programs and services that most effectively move the university in the direction it’s trying to go.
So what does your library need to do differently in order to become one of those programs and services?
Takeaways and Action Items
- University money flows to the programs and services that most clearly and effectively advance the university’s priorities.
- Being characterized as the “heart of campus” does not automatically make the library one of those strategically central programs and services.
- How do you believe your administration sees the campus library – as an important piece of expensive infrastructure, or as an essential strategic partner? What do you and your leadership team need to do differently to position your library more solidly in the latter category?